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We Need to Talk About “Sustainable Masculinity”

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My latest article, originally published at The Good Men Project. The cognitive linguist George Lakoff always starts his explanation of framing with the following challenge: “Don’t think of an elephant!” Now I know with 100% certainty that when you read the statement “don’t think of an elephant!” the only thing you can do is to […]

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The Five Stages of Masculinity October News Roundup

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Commentary This month I was happy to be included on the new Shift and Signal podcast where I had the opportunity to talk about The Five Stages of Masculinity. The podcast, produced by Alex Lockwood, is part of a project that seeks to “SHIFT us beyond stuck conversations about how we implement change, with a […]

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The Five Stages of Masculinity September News Roundup

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Commentary Last month I introduced you to a new project I have underway called Masculinity Coin. Part cryptocurrency, part thinking tool, part art project, holding and trading of Masculinity Coin can be interpreted as either a celebration or critique of traditional masculinity. The response to Masculinity Coin in the first month has been interesting and […]

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The Five Stages of Masculinity August News Roundup

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Commentary Most people who discover The Five Stages of Masculinity do so because they are deeply involved with the subject of masculinity, either due to their own personal self-development or that of their clients (I speak to a lot of social workers and counsellors). However, I also work with businesses, which offers an interesting chance […]

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Masculinity Coin: The Cryptocurrency for Men

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My latest article, originally published on The Good Men Project. Cryptocurrencies Only those living under a rock will have missed the increasing number of stories in the media referring to cryptocurrencies. Once the preserve of geeks and those purchasing dubious items from the dark web, cryptocurrencies are now garnering mainstream attention thanks to the incredible […]

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Why brands need to change their approach to marketing masculinity

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The latest article from Masculinity Research, originally published on Campaign. Marketing Masculinity The past couple of years have seen a significant shift in the way marketing and advertising portray masculinity. Previously, masculinity was mostly presented in one of two ways: either a glamorous James Bond-style masculinity that attracted the ladies, or a buffoon-style masculinity that […]

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The Five Stages of Masculinity July News Roundup

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Commentary This month Arianna Huffington’s new venture Thrive Global has a series of articles on its website about the subject of “redefining masculinity.” I was pleased to be the focus of one of the Q&As in this series. Here are a couple of the questions where I distilled some of the key takeaways of Stage […]