LOHAS and the Indigo Dollar

I have a new article out called LOHAS and the Indigo Dollar: Growing the Spiritual Economy in the new issue of New Proposals: Journal of Marxism and Interdisciplinary Inquiry.

The article abstract is as follows:

It is well documented that alternative spiritualities can be commercialised and commodified. My aim in this paper is to extend this further by identifying how LOHAS (Lifestyles of Health and Sustainability), which describes a multi-billion dollar marketplace in the United States, seeks to consciously grow the spiritual economy to unprecedented levels. I then provide an example of how this consumer-focused logic is expressed by integral theorist Ken Wilber, resulting in what might be called the “indigo dollar.”

The journal is open access, so you can read the final published version right here.

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