Just yesterday I mentioned how a variety of countercultural themes can become commodified. How about this combination of masculinity, spirituality and commerce: the Be Present Men’s Movement Pant :
According to the retailer Asana Activewear: ‘Be Present’s lightweight “Breathe Weave” Fabric, great for yoga or hot summer days!’. The rather queer ‘men’s bottoms department’ continues the masculine spirituality vibe with Yogabela Men’s Gaucho Yoga Pant and Prana Men’s Sutra Yoga Pant.
What next, the Spiritual Warrior Thermal Vest? LOHAS venture capitalists should email me to discuss the value of my endorsement for such a clothing range.